While time spent on mobile continues to exceed time spent on desktop (67% vs 21%) according to the Social Media Today report we posted yesterday, a new report from Monetate shows that sales conversion of people shopping online via desktop is 3 TIMES what it is on mobile.
In the last quarter of 2015, online shopping from a desktop had a conversion rate of 4.43% while online shopping from a mobile phone had a sales conversion rate of just 1.53%.
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